OUR PHILOSOPHY
BEHIND NOOA
At Nooa, we believe good design makes life better — for you and your furry friend. Our logo? It’s inspired by our sleeping CEO, Jerky — the ultimate symbol of comfort. Every piece is carefully chosen or crafted to bring ease, style, and a little joy into your everyday life. Simple, thoughtful, and made to feel good.
LOOK & FEEL
We believe the little details matter — from colour tones to fabric textures and how they fit into daily life. We carefully source each piece and refine materials to suit modern pet families. When we find ways to improve comfort or style, we thoughtfully create designs that reflect those ideas.
LESS IS MORE
Simplicity is at the heart of everything we do. From our clean, minimalist branding to our carefully considered packaging, every detail is designed to feel calm, refined, and purposeful. Just like our products, our packaging is made to be simple, elegant, and a pleasure to receive.
