OUR STORY
ABOUT NOOA
At Nooa, we believe that style should be shared—with your space, your wardrobe, and your furry companion. We create pieces that bring calm, comfort, and quiet style to the everyday rituals of life with your dog.
More than a pet brand, Nooa is a lifestyle—designed for those who see beauty in the small moments: walking your dog, dressing them well, and moving through the world with effortless ease. From refined essentials to elevated dogwear, we blend function with fashion so both you and your pup can look and feel your best.
Because pets aren’t just pets—they’re family, and part of your story. They deserve a life as considered and beautiful as yours.
MEET THE CEO
Nooa was born out of love for our dog, Jerky—the heart, soul, and quiet boss behind everything we do.
From the beginning, our goal was simple: to give Jerky a life that felt just as comforting, stylish, and calm as the one we try to create for ourselves. A life of soft textures, thoughtful details, and effortless everyday moments.
Every Nooa piece is carefully selected or designed with heart, inspired by Jerky’s needs—his love for long walks, cozy afternoons, and living life at a peaceful pace. He reminds us that the small things matter most, and that beauty and comfort should go paw in paw.
Here at Nooa, Jerky isn’t just our dog—he’s our why.